The Lingerie Loft

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The Lingerie Loft Bra Makeover
Professional Bra Fitting

Oprah Bra Fitting Show

The Oprah Show

You may have watched Oprah’s Show, The Bra Revolution, reporting how it is estimated eight out of ten women are wearing the wrong bra size. “Women of America,” Oprah declares, “you need to rise up and get a proper bra fitting.”

International studies have produced similar findings. The odds are good that you have bras in your wardrobe that are more than two years old and need to be replaced. The Lingerie Loft Relaxed Professional Bra Fitting Makeover all of your foundation garments for a new you.

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Do You Get Forehead Headaches?
The Bra Induced Head Ache!

Bra Induced HeadacheWhy Your Bra Can Give You A Headache

Do you get a splitting headache in the forehead and no idea what set it off? You may be wearing the wrong bra size. Wearing the wrong bra can actually give you a headache in this area. Tight bra straps pull your shoulders down and can put pressure on your vertebrae at the top of the back and the bottom of the neck causing dull headaches across the forehead and above the eyes.Many women are wearing the wrong bra size and, to compensate, tighten the straps which pulls down on the shoulders, causing tension. Proper fitting bras remove the pressure from the shoulders as the straps are longer and the back of the bra sits lower down the back. “By correcting your ill-fitting bra, you may have fewer headaches.”

It’s time to stop spending your money on poorly fitted undergarments and find out your actual bra size. Your back, neck and shoulders will thank you for it. Plus, a professionally fitted bra flatters your figure, eliminating the effects of gravity and produces a more forgiving appearance. You will experience the feel great look.

Wearing The Same Bra For More Than A Year?
Help The Girls Out!

Ten Signs Your Bra Doesn’t Fit Well

Owner and product manager for the successful intimate apparel store The Lingerie Loft, Karen Ferguson, says there are some tricks to tell if your bra fits properly. For starters, you should be able to fit two fingers between the band of the bra and your skin. The cups should fit smoothly at the top, and the middle should touch the breast bone, with no gap.

Karen’s experience of professionally fitting women for more than two decades offers ten signs of an ill-fitting bra:

  1. Back of the bra rides up, straps fall down, bands roll up
  2. Centre lifts away from the breastbone
  3. Gravitational tug on breasts
  4. Straps dig into shoulders
  5. Band pinches in at sides
  6. Bra is not level from front to back
  7. Discomfort
  8. Breast spillage (when breasts push up, over cups)
  9. Compacted Chest (when breasts are squished tight and appear as one often produced by inferior sports bras)
  10. Dimpled effect from not filling padded bra

Bra Shopping Mistakes

It’s easy to get lured into shops that display bins of discount bras, but Karen warns that these bras tend to have limited life spans deteriorating with repeated washings, whereas higher quality bras last up to two years, thus more economical and better for you long-term.

Many women continue to wear nursing bras long after breastfeeding is finished or wear the same bra only to be free between laundry sessions.

“Don’t compromise the fabric of the bra for a good price because the skin around your bust is more sensitive than the rest of the body and a cheap fabric can become itchy and uncomfortable,” says Karen. For example, lace is something you shouldn’t skimp on.

Cheaper varieties tend to scratch skin and can make you itchy throughout the day, but good quality lace is comfortable and feels smooth.

However, there are times when spending less on a bra is a smart move. For instance, if you’re in the process of losing weight, your bust size may change sizes a few times so invest in cheaper bras to make the transition as comfortable as possible. Come in to be fitted when you body is in a state of transition.

According to Karen, another common mistake women make is wearing a band that is too big because they think it should be loose. It’s important to wear a proper fitting band so it can help give the cups more lift. “Support should come from the band, not the straps, so if you are feeling discomfort check your band size first.”

The beauty secret that literally performs miracles is wearing the proper size bra. It can make you look 4.5 to 9 Kg (approx. 10 – 20 pounds) lighter and help reverse the affects of aging. The right size bra is the secret! Professional Bra Fitting is a must.Trinny Woodall and Susannah Constantine, What Not to Wear

Read more from Trinny Woodall and Susannah Constantine:  What Not to Wear

The Complete Woman

Cheaper varieties tend to scratch skin and can make you itchy throughout the day, but good quality lace is comfortable and feels smooth.

However, there are times when spending less on a bra is a smart move. For instance, if you’re in the process of losing weight, your bust size may change sizes a few times so invest in cheaper bras to make the transition as comfortable as possible. Come in to be fitted when you body is in a state of transition.

According to Karen, another common mistake women make is wearing a band that is too big because they think it should be loose. It’s important to wear a proper fitting band so it can help give the cups more lift. “Support should come from the band, not the straps, so if you are feeling discomfort check your band size first.”

Bras Every Woman Should Own

Wearing the right bra under certain garments can make all the difference. According to Karen, here are the five bras you should have in your wardrobe:

  1. Seamless Bra: Its smooth, rounded shape works well under knits, T-shirts and sweaters.
  2. Seamed Bra: Its defined shape helps to fill out darts, enhances tailoring and improves fit under blouses, jackets and dresses.
  3. Strapless or Convertible Bra: To wear under strapless or backless garments or with clothes with a halter neckline or spaghetti straps.
  4. Sexy Bra: For figure-enhancing curves under low-cut garments.
  5. Sports Bra: For adequate support under active and exercise wear. Intensive wear, sweat and frequent washing can quickly make your sports bras wear out so make sure to replace them when they show signs of wear or don’t offer enough support.

The Lingerie Loft Bra Types

Full Cup Bra

Full cup bras are ideal for big-busted women as they give you great shape and support. A full cup bra is perfect for wearing with higher cut tops. If you want to wear a lower cut top, try a Balconnette Bra instead.

Minimiser Bra

The minimiser bra is a great invention. Minimiser bras are ideal to wear with fitted tops and button up shirts if you find the fabric a little stretched or the buttons pull. A minimiser bra will redistribute the breast tissue giving the appearance of a reduced bust size yet still comfortable to wear.

Multi-way Bra

A mult-iway bra is a useful addition to any woman’s underwear drawer. Depending on the bra, they can be adapted to be a halterneck bra, racer back bra or one strap bra. Some multi-way bras can also be worn as strapless bras.

Strapless Bra

Strapless bras usually come with detachable straps meaning you can wear them with or without straps. If you have a big bust you can still wear strapless tops and dresses, just make sure you have got a good strapless bra!

Seam Free Bra

Seam free bras are also known as smooth bras or T-shirt bras. They are specially designed with a seamless surface for a ridge free appearance under close-fitting tops. Seam free bras often have moulded cups.

Under-wired Bra

Most contemporary styled bras are under-wired bras. This means that the bottom and sides of each cup is lined with a flexible wire to give great shape and support. When your bra fits well an under-wired bra is completely comfortable to wear.

Non Wired Bra

Many women prefer to wear a soft bra or non-wired bra. This type of bra relies on structured cups for shape and support. At The Lingerie Loft we offer non-wired bras in a big size range up to K and L cups.

Sports Bra

Sports bras are designed to reduce breast movement during exercise and make you more comfortable. Wearing a sports bra for exercise also protects the ligaments that support the breast tissue, which can otherwise become irreparably damaged.

Get a Bra Fitting!

Karen says that a lot of women are nervous to get a bra fitting so they avoid it for longer than they should. Karen recommends getting a proper bra fitting at least once a year because many factors can affect your bust size, including: menstruation, menopause, medication and a new exercise regimen.

Before you take the plunge and meet with a bra-fitting professional… say goodbye to the favourite stand-by bras in your wardrobe. Once you own a bra that fits just right, you can never go back to those ill-fitting bras.

Call The Lingerie Loft Now +1 705 328 1829

Business Details

The Lingerie Loft
121 Kent Street West
Downtown Lindsay
ON K9V 2Y5

Monday - Friday 10 - 6
Saturday 10 - 5
Sunday 12 - 4

T: 705 328 1829

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